Treyarch has revealed another 'strategy' for battling the used games market. Instead of issuing 'online passes', the company believes that making sure the online aspect of a game is top notch is a more effective counter. The logic behind this is that if the multiplayer keeps gamers hooked, then they will never let go of the title and always be playing online every so often.
http://www.maxconsole.net/content.php?42165-CoD-developer-Great-Multiplayer-is-better-than-online-passes-for-battling-used-games-market
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